Popular Movie companion app, Fandango, was our fictional client for this project. An app used by 30 million people each month in the US. Our aim was to help them take their app to the next level, expanding their market. Here’s a sentence that summarizes our brief for this project.
We want to expand our market from just movies to music and local events, let users know whats happening around them and facilitate the purchase of tickets on-the-go.
Upon taking on this project and due to the specific wording of the brief, the first thing we did was choose mobile first as our design path. We defined the problems, came up with our goals and challenges and after some initial competitive and comparative research we went deep into research trying to proof or disproof the following assumptions:
- People are familiar with online ticketing systems and are willing to use them to buy tickets in advance.
- People who buy tickets using Fandango or any of its competitors also buy tickets for other kinds of events using an online ticketing system.
- The majority of our users do not attend events on their own.
We created a screener and a survey both in spanish and in english for our research phase and conducted in-person interview with the users of the app as well as going out to TKTS at Times Square in New York to do some contextual inquiry, resulting in over 115 users from 6 different countries questioned in less than 48 hours.
As a result of this research, we came up with repeated behavioral patterns and mapped them out into different personas, the app sitemap and user flows followed.
Even though it wasn’t part of the brief, our key finding during the research phase was that 66% of people plan and attend an event with family and friends. The current version of fandango didn’t include friends in the mix so we decided to go ahead and design a solution which included social interactions and inviting friends to events you were going to.
The Minimum Viable Product
As with any project, time was a constraint (no budget for this one), so we had to cut down on what features would be included in our revision of fandango. Here’s the list and explanation of each:
Adding music into the mix – Even though we could have added more types of events and expanded fandangos market even more, we decided to stick with music. Over 85% of people surveyed bought tickets in advanced for music events so we thought it was the best market to start with.
Going social – Social is the biggest a and most important change to our Fandango design. Users can use Facebook to connect and link their friends to the app. At this point, users can see friends activities and know to which events they are going, invite friends to events they wish to go, view how many friends are going to an event and accessing event pages which list all the information and friends which are going to one specific event.
Fandango Digital Pass – The next thing we did was adding a digital event pass manager to the app. This way, users would be able to access a venue by showing or swiping their phones at the entrance.
Looking into the future, wearable technology.
One of my pet peeves is looking into the future and simply mocking up some concepts for my work. In this case, I went with including the app in a smart watch. You could access your tickets on your wearable device and use it as a digital pass and swiping the watch instead of having to take your phone out.
This project was part of the my User Experience Design immersive course at General Assembly NYC.